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Posts Tagged ‘customization’

How to Use Chatbots in the Online Trading Industry

April 2nd, 2018 1 comment

How interactive agents with AI capabilities can help brokers to convert, activate and engage traders.

Financial companies are known to be mostly conservative, and currently their chatbots tend to offer semi-automated support services and basic information related to the account of the user, such as statements. Brokerage firms move slowly and typically limit their offerings to stock prices or general information about the markets.

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How Custom Trading Platforms Boost Brokers’ Revenues

October 17th, 2017 1 comment

A popular business model among technology providers is to develop and sell a trading platform as a universal product. It comes with great benefits for both the vendor and the client: cost, time-to-market, well-recognized and time-tested solution.
The main argument against such universal solutions from the point of view of a broker is clear: no – or too little – differentiation. But there are some implications coming from the product universality that are less obvious.

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