Posts Tagged ‘customization’

How Custom Trading Platforms Boost Brokers’ Revenues

October 17th, 2017 No comments

A popular business model among technology providers is to develop and sell a trading platform as a universal product. It comes with great benefits for both the vendor and the client: cost, time-to-market, well-recognized and time-tested solution.
The main argument against such universal solutions from the point of view of a broker is clear: no – or too little – differentiation. But there are some implications coming from the product universality that are less obvious.

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